Writer & Marketer
2018 - Present
Lansing, MI (Hybrid)
Redhead Creative Consultancy
Content Director
Work Experience
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Lead content development efforts for a boutique marketing agency, serving 100+ clients in the nonprofit, education and advocacy sectors
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Conceptualize, plan and execute creative, consumer-facing marketing campaigns, driven by target audience research and data analysis
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Write compelling copy for numerous mediums, including brand platforms, social, web, print materials, newsletters, ad scripts and billboards
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Create end-to-end marketing plans, including brand launches
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Monitor and track analytics to determine strategy
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Communicate with designers, developers and UX researchers through creative briefs, and maintain strong client relationships
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Clients: Michigan State University Eli Broad College of Business, City of Lansing, City of Mount Clemens, Wharton Center for Performing Arts, Peckham Inc.
Walker Sands Communications
Senior Media Relations Specialist
2016 - 2018
Chicago, IL
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Served as PR lead for seven e-commerce, B2B technology and finance clients with annual retainers ranging from $100k to $500k
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Developed strong reporter relationships to secure placements in top-tier outlets, including The Wall Street Journal and The Chicago Tribune
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Led storytelling, brainstorming and media counsel efforts for clients ranging from marketing managers to CEOs
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Organized quarterly strategic PR and content plans, including timely story ideas based on audience trends
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Wrote articles, press releases, pitches, web copy and social media content to reflect various brand voices
Clients: CompTIA, Nintex, West Monroe Partners, WorkJam, Silicon Valley Bank, Favro
Additional Experience & Internships
Michigan Office of the Governor – Public Relations Intern, Summer 2015
Traverse City Film Festival – Writing & Website Intern, Summer 2014
Michigan Nature Association – Communications Intern, Summer 2013
Sweetland Center for Writing, University of Michigan – Peer Writing Consultant, 2013 - 2016
USA Today College – Contributing Writer, 2014 - 2016
The Michigan Daily, University of Michigan – Editor, 2013 - 2016
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Education
2012 - 2016
University of Michigan
Major: Communication & Media Studies
Minors: Business (Ross School of Business); Writing (Sweetland Center for Writing)
University Honors (6 semesters)
Cumulative GPA: 3.7
Skills
Content Strategy Campaign Management Writing Branding
Social Media Media Relations Marketing Plans
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Paid and organic content for Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, Snapchat and (some) TikTok
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Social media management platforms including Buffer, Sprout and Hootsuite
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Design in Adobe Photoshop, InDesign, Illustrator and Canva
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Analytics platforms including Google Ads and Meta Business Suite
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SEO best practices
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Email marketing and Mailchimp
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Photography and video experience