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2018 - Present

Lansing, MI (Hybrid)

Redhead Creative Consultancy

Content Director

Work Experience

  • Lead content development efforts for a boutique marketing agency, serving 100+ clients in the nonprofit, education and advocacy sectors

  • Conceptualize, plan and execute creative, consumer-facing marketing campaigns, driven by target audience research and data analysis

  • Write compelling copy for numerous mediums, including brand platforms, social, web, print materials, newsletters, ad scripts and billboards

  • Create end-to-end marketing plans, including brand launches

  • Monitor and track analytics to determine strategy 

  • Communicate with designers, developers and UX researchers through creative briefs, and maintain strong client relationships

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Clients: Michigan State University Eli Broad College of Business, City of Lansing, City of Mount Clemens, Wharton Center for Performing Arts, Peckham Inc.

Walker Sands Communications

Senior Media Relations Specialist

2016 - 2018

Chicago, IL

  • Served as PR lead for seven e-commerce, B2B technology and finance clients with annual retainers ranging from $100k to $500k

  • Developed strong reporter relationships to secure placements in top-tier outlets, including The Wall Street Journal and The Chicago Tribune

  • Led storytelling, brainstorming and media counsel efforts for clients ranging from marketing managers to CEOs

  • Organized quarterly strategic PR and content plans, including timely story ideas based on audience trends

  • Wrote articles, press releases, pitches, web copy and social media content to reflect various brand voices

 

Clients: CompTIA, Nintex, West Monroe Partners, WorkJam, Silicon Valley Bank, Favro

Additional Experience & Internships

Michigan Office of the Governor – Public Relations Intern, Summer 2015

Traverse City Film Festival – Writing & Website Intern, Summer 2014

Michigan Nature Association – Communications Intern, Summer 2013

Sweetland Center for Writing, University of Michigan – Peer Writing Consultant, 2013 - 2016

USA Today College – Contributing Writer, 2014 - 2016

The Michigan Daily, University of Michigan – Editor, 2013 - 2016

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Education

2012 - 2016

University of Michigan

Major: Communication & Media Studies

Minors: Business (Ross School of Business); Writing (Sweetland Center for Writing)

University Honors (6 semesters)

Cumulative GPA: 3.7

Skills

 Content Strategy    Campaign Management    Writing    Branding 
 Social Media     Media Relations    Marketing Plans 

  • Paid and organic content for Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, Snapchat and (some) TikTok

  • Social media management platforms including Buffer, Sprout and Hootsuite

  • Design in Adobe Photoshop, InDesign, Illustrator and Canva

  • Analytics platforms including Google Ads and Meta Business Suite

  • SEO best practices

  • Email marketing and Mailchimp

  • Photography and video experience

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